Brooke Reavey

Brooke Reavey is an associate professor of marketing in the Brennan School of Business at Dominican University. She is a Fulbright Scholar, having served as a Senior Scholar in Bucharest, Romania from 2017 – 2018 and serving as a Fulbright Specialist in Cluj, Romania in 2024. She holds her doctorate in Marketing (Business Administration) from Drexel University, and her master’s in Marketing Research from Temple University. She worked in the marketing research industry for eight years prior to completing her Ph.D. She is the winner of two national teaching innovation competitions and one university-wide competition. Dr. Reavey’s academic work focuses on the intersection between digital marketing and market research, particularly regarding data democratization and privacy. Her work has been published in scholarly outlets such as the International Journal of Advertising, Journal of Marketing Education, and Marketing Education Review, among others. She is an active speaker and volunteers with the Insights Association, the largest marketing research and analytics association in the US, at the national and chapter levels. She also volunteers in the digital marketing and insights special interest group (SIG) for the American Marketing Association’s Chicago chapter.